Monthly Archives: September 2017

Understanding the Business of Web Development

Internet reaches out to a wide audience and is used to publish personal and professional information with some engaging user experience. Web development or setting up a website or enthralling web application and hosting it on the Internet has become simpler through the use of cutting edge technology. In fact the technology is meant to be used by the web developers as well as the end users for improving the overall web experience. This trend can be seen clearly as more of websites are being posted online. The Internet can be easily distinguished from other popular technologies such as television and radio as the web gives an ample space to the user for personalization with an unlimited scope for extending their creativity and reaching out to large number of public audiences.

The Internet can be seen as a collection of a wide variety with a frequent mix of personal and professional web spaces. The Internet was meant to be a platform for imparting knowledge to the masses at the time of its birth. But now it has come a long way to be a place where the users worldwide connect, interact, and communicate themselves through websites and web applications. Today even the businesses run online with their online productivity overshadowing their real world productivity. The web has become an inimitable marketplace for people to buy and sell all kinds of products and services.

Web development lifecycle starts with the inception of a thought for having a web application that does the business processing for the individual or the company. The ideas are revised and reevaluated before going further and determining the scope and requirements of the web application. On specifying the business requirements the companies move a step ahead in starting with the actual web application development. Web development is a specialized area of work which involves an understanding of the web development technologies and all other related processes. Web developers do not automatically produce a fine website on demand. They must be communicated and made to understand the exact expectations of the web application. On learning the features and functionalities of the web application the web developers build a precise web application and deploy it online for faster business processing.

The web development technology is in itself a collection of technologies and computer programming languages that are used to create and run a computer program. Some of the popular and essential custom web application development technologies to be learnt by the web developers are HTML, XML, Flash, Perl, CSS et al. A computer language is a way to communicate to the computer by the user to process the output in accordance with the desired logic. Web application development is much more than just writing computer programs in specific programming languages and running the program to get the desired outputs. Web development is a branch of computer science that involves connecting thousands of millions of computers together and running an intercommunicating program on them.

Leaving the intricate details of the web development technology we discuss the general public usage of the Internet. Cutting edge technology today enables the end user to develop a fully functional website and publish information online. There are many content management systems like Joomla, Drupal, and WordPress that help the users get a personal and professional website and manage it free of all the inner development hassles. The web developers materialize the complexities of the web development by creating a user platform that helps the non-technical users to become web enthusiasts. Though, the technical personnel are always called up to troubleshoot problems encountered by the users.

How to Get the Most Out of Your Web Site

The old adage “if you build it, they will come” at one time applied to web sites right up until the internet bubble shattered into a million soapy shards. Now-a-days if the web site is used as a marketing tool (electronic brochure) and the objective of your web site is to produce sales, the site has to be different and stand out from other web sites – something that no one else has thought of and has brought to the web. That’s a very tough thing to do and will usually take a lot of hard work and maybe a venture capitalist or two to help with development costs of your latest and greatest widget. In today’s economy, the homeless are richer than most banks so to find a venture capitalist that will sink money into the web you better have more than just a what-if, if you build it, they will come (IYBI-TWC) rhetoric.

A service is tougher to sell to a customer because it isn’t a thing. A customer can’t touch it or control it. A service is not objective but subjective. A customer can’t have a free trial download of a service to test it out. So how should the executive protection/security industry sell a service on the web and do it at a reasonable cost?

As an example let’s take a look at two industry web sites. The first company, Company A, has a web site that contains high end graphics; fancy action shots, and in there is a list of services that they provide and contact information. Company A web site cost to build was $10,000. The second company, Company B, has low end graphics – simple design, no fancy action shots, list of services with prices, and contact information. Company B web site cost to build was $2,000. Now which industry web site is getting more out of their web site? One would naturally think the fancy, high end brochure on the web, right? But that is not necessarily the case.

The Company A web site is three years old and has the exact same content as day one. Same services, same content information, same old, same old. The company has applied the IYBI-TWC principle. Yes, it does get potential clients to use their services; but most of their clients have always used this industry service company for x amount of years so why change. Don’t get me wrong, this company is making money, but the same money, from the same clients. Same eyes looking at the site, same eyes buying the services. I call this approach the even keel – just hums along thinking everything is going great – but watch out for those icebergs.

Company B’s web site is also three years old, however, the company is always updating the site with new services, new schedules maybe a couple of articles related to client feedback or the services they provide. In other words the company is being proactive by managing their web site – keeping it fresh with new content. This does bring to the web site fresh eyes, and maybe new clients. But there is something else this company is doing – looking over the web site statistics. Web statistics sounds like a college math course, but in reality, most Web Hosting Companies make it real easy for you. Company B is getting the following information from visitors to their web site:

• What pages visitors look at and how often
• How often visitors stay on a page
• What time a day most visitors come to the site
• What web site referred their web site
• What search keywords led visitors to their site
• What country or state visitors are from
• Visitor ISP’s – military, government, education, commercial

Most of the information is standard and the hosting provider puts the data into nice bar and circle graphs. So how does Company B make stats work for them? Let me give you a few practical examples.

Search Keywords

Search keywords are key words that visitors have typed into Google, MSN, Yahoo, etc. and clicked a search result that led to the Company B web site. For example, Joe the Plumber is looking for a defensive driving course for his teenage son so he typed in Defensive Driving; Company B comes up in the search results. Joe the Plumber clicks the Company B link and visits the site. The upside for using this data is that Company B uses these keyword results to introduce new services and new content so that these visitors will purchase these services rather than continuing their search elsewhere. Now you wouldn’t want to do too many new services as that wouldn’t be financially prudent, but even posting new information such as links to articles or writing your own is doing two things – keeping visitors on your site and potentially getting new clients.

Using Your Web Host the Right Way

Web Hosting

Web hosting is an internet service which allows individual or organizations to show case their website on the internet accessible via World Wide Web. Web hosting companies provides web space to individuals or organizations on the web servers they host. A web site needs to be hosted on a web server so that it can access by everyone over the internet. A web hosting company provides web, fast internet connection for web servers, security, backups, etc. To upload files (web pages) from your local computer to webhost we need a tool that can help in transferring a website. There are many tools available for uploading and downloading your web pages to and from web server. One of the most popular FTP (File Transfer Protocol) is FileZilla, it is a free FTP program; it is used for downloading and uploading of web pages into webhosting server. You just need to put a server name, username and password into the program to gain access.

Why do we need web hosting?

A web page is file that is written in HTML (Hyper Text Markup Language) and translated by web browser. Website is a collection of WebPages; these WebPages are what make up the World Wide Web. Once a web page is designed, it is saved as a file on a computer. If the file remains on your computer, the only way anyone will see it is if opens your file at your computer where you have saved your file. So, in order to get the web page visible to anyone on the internet, you need to rent some space on a computer that specializes in serving files out across the internet. Once your website is developed, you need to transfer it from your local computer to the web hosting servers.

There are few things which should be kept in mind while opting for any of the hosting company:

How much space would be required for hosting your website, what kind of website you are building whether it is a static website or dynamic or any ecommerce website, what bandwidth would be required by your website you should also consider some of other additional hosting features like a plain HTML based website requires different resources compared to other dynamic websites that uses a database, special image libraries, and custom programming.

One important factor you should keep in mind while selecting web hosting provider is the Operating system on which the web server runs. The following are few of the operating systems used for running web servers:

• Windows
• Linux
• Unix
• Macintosh

Windows and Linux are the most favorable operating system because of their splendid features. If you want to host a website built on Microsoft technology, you should definitely go for windows web hosting on the other hand if your website is built on open source technology you should select Linux web servers. Always check whether the web server operating system is compatible with the technology used in your website.

The Culture of the Web

Today there exists an enormous divide between those that understand and participate in the culture of the Web and those that do not.

This chasm runs deeper than just a generation gap, and there’s more to conquering it than simply being born into the Digital Age.

The Internet is a nation in and of itself, and its culture is as real and nuanced as that of any country under the sun. It’s driven by information traveling instantaneously through billions of connections that function organically as a single collective, creating, defining and shaping its own distinct code of conduct, conversation, humor, protocol and even etiquette.

Why is this important?
Nowhere is this rift of understanding more apparent or consequential than in marketing.

For the casual user, it’s not as important to grasp every nuance. However, if you want to do business and make an impact in this self-made, self-ruled culture, you must learn what makes it tick. You must be a part of its collective and discern the unifying elements that drive what its people, its tribes and its ruling class do, think, accept, feel, follow and react to – and why.

These governing principles aren’t published in any how-to pamphlet or printed on a membership card. There are no clear signs posted along the way. To know Web culture, you must simply be a part of its collective in every way.

Living in the Internet
True mastery of the Web and its culture comes from living and breathing it day in and day out. Reading what’s popular. Participating in discussion. Paying attention to reactions. Observing as the collective expands its knowledge, evolves its sense of humor, chooses what it hates and likes – all building upon a foundation of shared experience.

These are the fundamental aspects that must be second nature to anyone charged with growing your business – whether that’s you or your marketing agency:

Ruled by tribes of trusted elite

A collective sense of humor

Celebrity

A language and customs of its own

An economy of attention

Gaming as a social connection

The need to belong

The trust barrier

Homebases

Addicted to sharing

Anti-corporate by default

Greater good

In the know

Freedom above all

Be one

Web time is real time

Tech-centric

Failure to not only recognize and comprehend but also to be active in Web culture will greatly increase the risk that any marketing venture you undertake will be ineffectual and ultimately unsuccessful.

Ruled by tribes of trusted elite
Early on, the Internet began to cleverly devise ways to sift through millions of pieces of information to elevate popular stuff, bury hated stuff or otherwise separate from the unremarkable.

In doing so, clearer vision began to take hold on what was worthy of attention and what wasn’t, based on the collective’s opinion. From this, very active users began to shape the very fabric of the Internet collective, and the organism evolved to trust those in its elite class.

These collections of loud voices that think alike and swarm together can sway nearly anything. Old Spice, Barack Obama, Victoria Secret and Conan O’Brien all know the power of the Internet ruling class. They know who have the megaphones, passion and resources in their market and they had marketing people who were part of those tribes.

Building upon the foundations of the Web’s culture, your marketing entity must know how the ruling classes are formed and how they move in every circumstance in order to execute with pinpoint precision and make waves of customers.